Aarti Parmar

Aarti Parmar is a multi award winning Certified Brand Strategist, Identity Coach, speaker, and creator of The Legacy Code, recognised for guiding purpose led founders to shape tomorrow today by bringing together strateg and conscious responsibility.

Through identity, positioning, and inner alignment for outer expression, she helps leaders mindfully evolve the person behind the business to build brands that reflect who they truly are and the legacy they want to create.

Over the past decade, Aarti has guided hundreds of business owners, from solo entrepreneurs to medium sized organisations, to define their golden thread narrative, uncover their distinctive edge, strengthen their market position, and align both their business and personal brand with clarity, coherence, and conviction. She believes if a brand isn't clear on the inside, it will not be clear on the outside.

Featured in Forbes and Marie Claire, Aarti brings more than a decade of experience, has served as a Best Business Women Awards judge for five years, and has been a Non Executive Director for over thirteen years.

Her entrepreneurial journey began after being told she lacked "London agency experience", a pivotal moment that inspired her to build the business she now leads.

Today, her commitment is to guide people to embody their worth and become the fullest expression of who they are, creating purpose led businesses, brands, and legacies that shape tomorrow today.