Adam Herbert

Go Live Data

Adam Herbert is the co-founder and CEO of Go Live Data, a Manchester-based B2B data and outreach company. His industry loves its jargon: intent data, visitor identification, firmographic segmentation... Strip all that away and Adam's job, the one he's done for more than twenty years, is beautifully simple:

He introduces two businesses who would benefit from working together. That's it.

The technology just lets him do it at a scale a handshake never could. It's also why he loves Ideas Fest; nowhere else does he get to watch his purpose play out in real time, on a field full of the country's brightest business owners meeting, talking and finding the people they should have known years ago.