Aditya Mahapatra

Augmentum Media

Augmentum Media was born fresh off the back of a career ending injury. Training for for the Scotland Cricket team as a young athlete, Aditya lived and breathed the world of health and wellness, driven every day by just one goal - to get better.

So when an injury took him out the game he loved, he channelled this drive into a new goal - to connect the audiences who dream to get better like he did with the health and wellness brands that can help them win.

Fast forward 4 years, 2 Scottish Edge Awards, a team of 20+ and campaigns with some of the most exciting brands in the space such as AG1, Huel, Lululemon, Fabletics and Heights; Aditya comes to Ideas Fest not only looking to expand the next chapter of Augmentum, but to share the industry expertise that allowed him, his cofounder and his team to scale this mission into a 7-figure enterprise as one of the UK premier influencer marketing agencies.