Asti Wagner

Invyted

Asti Wagner, CEO and founder of influencer marketing platform Invyted, is one of the UK’s most exciting young entrepreneurs, a 25-year-old food blogger turned tech founder who identified a gap in the market and built a solution from scratch.

Known online as @eatwithast, Asti began her social media journey in 2019, creating an Instagram account to share her passion for food. Starting with fewer than 500 followers, her account grew to over 10,000 within a year and now commands over 60,000 followers across Instagram and TikTok. As her reach grew, Asti began receiving invitations to dine at hotels, restaurants, and bars, and quickly noticed how time-consuming and disorganised the process was for both creators and brands.

While interning for a restaurant PR company, Asti saw that the same pain points existed on the brand and marketing side. After searching for a tech solution and finding none, she decided to build one herself. In February 2021, at just 22 years old, she launched Invyted, quickly securing investment from John Vincent (co-founder of LEON Restaurants) and Justin King (former CEO of Sainsbury’s).
Invyted enables brands to instantly connect and collaborate with influencers, schedule visits, host events, send gifting, and continuously track the engagement and reach of their influencer marketing, all in one place.

The platform addresses a growing market need: globally, over 50 million individuals now identify as influencers or content creators, and a YouGov survey found that 62% of social media users trust influencers more than celebrities. Numerous brands are pivoting from traditional advertising to influencer-led marketing strategies and Invyted sits at the centre of that shift.

In under three years, Invyted has acquired almost 8,000 influencers ranging from 10K to 20M followers, with a combined reach of over 880 million and has completed 36,000 collaborations to date. To add, Invyted has 874% growth since launch which proves a 200%+ average annual growth rate. The platform recently expanded into New York, with further growth planned across both the UK and US markets, with European and Australian expansion on the horizon.

Asti has been recognised for her entrepreneurial achievements with the UK StartUp Awards Young Entrepreneur of the Year, among other accolades, cementing her status as one of the UK’s most compelling voices on the future of influencer marketing and brand-creator collaboration.