Bhupinder Sidhu (Sid)

Bhupinder "Sid" Sidhu has spent 25 years building, scaling and occasionally rescuing commercial operations. He founded and exited an FCA-regulated financial advisory firm, served as COO of Save Britain Money, the Swansea business behind BBC Three's The Call Centre. And grew Homecall's customer base from under 100 to 430,000 in 30 months, ahead of its £120 million acquisition. He went on to found a national B2B marketplace, building the matching engine that connected SMEs with vetted experts. Today he advises founders as a Growth Advisor for Business Wales and runs Scale Up Consultancy, acting as critical friend to ambitious entrepreneurs. Based in South Wales, direct by nature and allergic to jargon, he asks the questions the rest of the room is thinking.