Brian Dukes

Exit Wise

Brian Dukes is a seasoned entrepreneur, M&A advisor, and digital marketing pioneer who has spent over two decades at the intersection of automotive technology and enterprise growth.

His journey began in Big Five consulting, followed by an MBA from the University of Michigan, where he bypassed the traditional corporate route to dive into a startup joint venture with Ford Motor Company. This experience served as the launchpad for his career as a co-founder of Shift Digital, a leading technology and digital marketing agency that revolutionized the industry by synchronizing digital performance across global automotive brands and their massive dealer networks. Under his leadership, the firm became a recognized industry leader, deploying a proprietary technology suite to manage billions in digital marketing spend for manufacturers like Toyota, General Motors, and BMW.

Today, Brian is a Managing Partner at Exitwise, an M&A advisory platform where he leverages his 20 plus years of operational and transaction experience to help founders prepare for and execute life changing exits. Having sat on both sides of the table as a founder and an advisor, Brian is deeply passionate about removing the stigma around exits and empowering business owners with the strategic insights and financial hygiene needed to maximize their company's value.