Cara Sayer

SnoozeShade

Cara Sayer launched her first invention SnoozeShade Original in 2010 and immediately faced a problem: nobody had a word for what it was.

Since then she's built it into a globally recognised baby brand sold across Amazon, John Lewis, and international retail, while navigating everything from platform misclassification to customs confusion along the way. She's now channelling those hard lessons into The Bottleneck Breaker, a practical guide for small business owners who are tired of explaining what they do.