Carly Osman Holme

Sprowt

Carly Osman-Holme is the founder of Sprowt, where she helps businesses understand what’s really going on with people, culture and the world around them and what that means for what they do next.

She is endlessly curious about people and particularly interested in the conversations that sit beneath the obvious ones: the messy, uncomfortable, deeply human stuff we often think about but don't always say out loud.

Named Creative Marketer of the Year 2025 by Global Women in Marketing, Carly has spent 20 years working with businesses including Coca-Cola, Nestlé, Chupa Chups, Oddbox and Cheeky Panda. She is also the host of Why Aren’t We Talking About This?, a podcast built around exactly those conversations- Life, Death and the messy complicated realities of being human.