Clare Willetts

Clare is CEO and Founder of not only pink and blue working to create equality in business, at home, and in education, not only for us but for future generations as well.

not only pink and blue enables organisations uncover and change the hidden beliefs that start in the playground and live in our workplaces, in order to shape culture, unlock talent, engagement, and retention.

We go beyond policy to tackle the root causes of gender bias, so your culture, people, and performance can thrive.

Because the biggest barriers to equality at work aren’t policies, they’re the beliefs we’ve been carrying since childhood.

Enabling leaders to spot the invisible patterns shaping their culture, and turning them into drivers of performance and equity.

Real change starts beneath the surface. We work to uncover the beliefs driving behaviour, culture, and results.

Clare previously worked in marketing and advertising for 20 years leading agency teams at TBWA and as Managing Partner at M&C Saatchi, before going on to head up Global Customer Experience at Virgin Group.

Now as Founder of notonlypinkandblue.com she delivers talks about the long-lasting effects of stereotypes and works with leaders from multiple fields to map and promote the benefits of a world that does not stereotype.

not only pink and blue has been featured in multiple media outlets including BBC, Independent and Business Matters amongst others. We have also been recognised by Theo Paphitis, winning his Small Business Sunday award.