Darcy Laceby

Absolute Collagen

Darcy has been recognised in the Forbes 30 under 30 Europe list, Hurun UK Under 30s 2022 and has been awarded a CEW achiever award and was fresh out of Uni when she started her business journey.

After discovering the benefits of collagen in the family kitchen in 2016, Absolute Collagen has scaled to be recognised as 4th Fastest growing privately owned business in UK.

With no previous business experience, the mother & daughter team stopped the beauty industry in its track, took it by storm and rewrote the rules.

Not only did they launch a formula they had created in their kitchen into a market that didn’t exist, but they also insisted on complete transparency and an integral relationship with their consumers.

And the only way to ensure that was direct to consumers, which back in 2016 was pretty unheard of.