Dimple Sthankiya

Voyage & Soap

Dimple Sthankiya is on a mission to change the story of midlife, and to make the commercial case so plainly that brands can no longer pretend they haven't heard it. Founder and CEO of Voyage & Soap, she coined The Economics of Midlife after 25 years advising Fortune 500s, and FTSE 100s. Her argument is short: AARP and Economist Impact put the over-50s at half of global consumer spending $35 trillion, rising to $96 trillion by 2050, yet brands still market to women in their 40s and 50s as though relevance expires. She is unapologetically pro-ageing and she writes The Midlife Code for women who refuse to shrink. She is also living it: a midlife solo mum by choice and female founder.