Emb Hashmi

Emb Hashmi is a tech founder, storytelling expert and pioneer of the 30-second story. She is the founder of four-time award-nominated Storytelling for CEOs, a world-first AI-integrated storytelling platform helping founders and leaders decomplex ideas and tell powerful stories in just 30 seconds.

A multi-award-winning former BBC journalist and one of Business Insider Midlands’ Next Big Things, Emb has hosted and moderated conversations with global leaders and innovators, including at the Cannes Film Festival and with Microsoft.

Through innovations including Decomplex It, the Social Story Room and immersive 30-Second Pitch Room, Emb is championing the human skill that matters more than ever in the AI era: the ability to make people care about your story.

Emb is your Main Stage Host for Day 2 of Ideas Fest 2026.