Emily Vass

Nourished Accounting

Emily Vass is a chartered accountant, entrepreneur, content creator and the founder of Nourished, a rapidly scaling modern accountancy firm supporting small business owners and online entrepreneurs across the UK.

After launching Nourished in 2024, Emily grew the business from a standing start to a thriving multi-six-figure practice in the last two years building a loyal community and client base through social media, education and honest storytelling.

Known for challenging the traditional image of both accountants and business owners, Emily is passionate about helping people realise that success doesn’t come from fitting a mould. Through her content and speaking, she encourages entrepreneurs to lean into what makes them different, feel confident about their finances and create businesses that align with their values.

Emily’s work has attracted an audience of thousands by making business, money and entrepreneurship feel more accessible, human and relatable. Whether she’s talking about finance, personal branding, confidence or building a business around real life, her message is simple: the things that make you stand out are often the very things that help you succeed.

When she’s not supporting clients or creating content, Emily can usually be found out walking her cocker spaniel, dreaming up new ideas and proving that accountants can, in fact, have personalities.