Emma Easton

Business Bollox®

Emma Easton FRSA MA MCIM is the founder of Business Bollox®, a TEDx speaker, and a 2026 Great British Entrepreneur Awards finalist. She helps businesses (from pre-startups to investment-backed scale-ups) to stop wasting money on marketing that doesn't earn its keep, and get clear on their market before they spend another penny. Clients have cut ad spend by up to 80% while growing sales by 30%+. She's a Visiting Expert Lecturer at four UK business schools, and her 2026 report, The Five-Year Threshold, explores why most UK businesses fail - and why the real cause isn't cash flow, but a failure to understand the market.