Jake Leeming

Jake Leeming is the founder of WiseMind AI, a platform built to give UK sole traders and small business owners clear, jargon-free guidance on tax and money. The idea was born from personal experience — after receiving an unexpected HMRC bill he had no way of anticipating, Jake realised the problem wasn't that he'd done anything wrong, but that proper financial guidance had always felt out of reach for people without an accountant on call. Rather than accept that, he built the tool he wished had existed: one that gives straight, confidential answers in plain English, backed by real numbers and clear reasoning. Today, WiseMind AI helps freelancers and small business owners across the UK make smarter financial decisions with the same clarity and confidence bigger firms take for granted.