James Eder

PION

James Eder is an entrepreneur, work–life coach, speaker, with over 20 years of leadership experience. He co-founded Student Beans (Part of Pion), a global platform helping brands connect with Gen Z through insights, engagement, and verification helping millions of students around the world save money and get more value from their everyday spending.
James is a Young Enterprise Alumni who completed the programme back in 1999. Author of The Collision Code which includes his Young Enterprise story. Passionate about the power of human connection, James has dedicated his career to creating communities and opportunities that bring people together. In a world where digital interaction often leaves us more isolated than connected, the book offers a roadmap to spark serendipity, build confidence, and create meaningful collisions that open new doors.