James Mishreki

+Me (Skin+Me, Hair+Me, Renew+Me), S3 Sensitivity Science

James Mishreki is a former professional poker player turned entrepreneur. He builds consumer health companies, bringing together the teams, technology and capital to create category-defining brands. He is founder and chairman of +Me, the consumer health group behind Skin + Me, the personalised skincare brand that reached £10m ARR in its first year and has since served more than one million UK customers. The group has more recently launched Hair + Me and Renew + Me, with more brands coming soon. He is now building S3 Sensitivity Science, developing a new technology for sensitive teeth.