Jessica Hargreaves-Paczek

PrettyGreen

Celebrating 15 years at PrettyGreen as the CEO, Jessica’s mission for the agency is to deliver creative communications that positively impact people, planet & performance.. and lead the agency to B Corp accreditation in July 2024.

This focus has her deeply involved in the agency structure & processes to deliver excellent client servicing. Her brand experience includes starting out 25+ years ago 'client-side' at Allied Domecq in pub retail brands to then join the agency landscape working across leading brands including LEGO, Cadbury, Disney & John Lewis and she remains passionate about the power of integrated campaigns.
Driven about the need to measure ROI lead her to become Chair of the IPM's experiential council, where Jessica co-created an industry first measurement framework.

Whilst her dedication to fostering the strongest agency culture has been justifiably recognised with a recent slew of industry awards. Jessica was listed in the 2023 Campaign 40 over 40 and PR Week's Power Book lists in recognition of her commitment to the industry's DE&I agenda and driving PrettyGreen's award-winning benefits and holistic wellbeing programme, resulting in the business being continually recognised as a Best Place To Work for Campaign and PR Week and winning Best Agency Purpose by The Alliance of Independent Agencies in 2024.

Chat to Jessica about: Her proud Northern roots, why they call her Mrs Christmas and the power of a majority-female board.

Jessica’s previous brand/sector experience: Jessica’s degree in retail marketing came in handy for her 5-year stint working alongside John Lewis. Her experience includes focusing on the pub retail industry, big FMCG clients like Cadbury and focusing on Disney, Buena Vista, LEGO with family entertainment being her sweet spot alongside how to create integrated campaigns.