Karen Rudich

sherloc

Karen is a proven entrepreneur with two successful
exits and has been featured on “Top 10 to Watch”
FinTech lists. She was recently recognized as one
of the “Top 100 Female Entrepreneurs to Watch”
by The Telegraph and NatWest. sherloc is her
latest venture, born from her third startup,
ELEMENTARYb.
Originally from Canada, Karen began her career in
chemical engineering before transitioning to
corporate and investment banking over 20 years
ago during the dot-com boom.
She led global transformation programs for top-tier
banks, including UBS, Barclays, BNP Paribas, and
Lloyds, earning a reputation as a strategic problem
solver with a passion for using data and technology
to drive sustainable growth.
Beyond her banking career, Karen has
successfully built and exited two companies. This
experience underscored the unfair advantage
banks have - while they operate with real-time
financial intelligence, SMEs are left relying on
outdated tools and guesswork.
This gap led to the creation of sherloc, a next generation financial planning platform that equips
SMEs with the real-time insights, proactive alerts,
and strategic forecasting that big businesses take
for granted.