Kate Peregrine

The Falcon Strategy

Kate Peregrine is a fractional CMO with over fifteen years of experience across performance, ecommerce, CRM, brand and social, working with consumer and DTC brands including Uber, Dyson, Christopher Ward, Taster, Second Nature and, currently, Ovum. She’s typically brought in when brand has been sidelined or dismissed as too expensive, just as performance budgets start to strain and CAC creeps upward.

Commercially minded above all, Kate questions every pound before it’s spent and looks for creative ways to make smaller budgets work harder. Her deepest specialism is social and influencer, honed as Dyson’s Global Head of Social and later at Taster building genuine creator partnerships. She’s an early adopter of AI in marketing, and just as passionate about developing marketing talent as she is about strategy.