Kelly Newton

NIXI Body

Kelly Newton is the Founder & CEO of NIXI Body, the award-winning leakproof underwear brand helping women move confidently through menstruation, motherhood and menopause. NIXI Body designs absorbent, discreet underwear for periods and light bladder leaks for active women, and has been named best period underwear five times by Women's Running Magazine. Products are stocked in Boots, QVC, Parkrun, Unfabled, Superdrug, Holland & Barrett and Foudys. Kelly also delivers period care and health education to schools and sporting organisations, and supplies schools, universities, workplaces and local authorities with reusable period products. She is co-founder of Frank's Pants, leakproof underwear for men, and a GBEA Retail Entrepreneur 2025 winner. She loves talking about taboo subjects.