Laura Barber

Ripple Impact

Laura Barber is the founder of The Ripple Impact, where she helps founders and leadership teams stop wasting money on marketing by getting their story straight first.

After more than 23 years shaping some of the world's biggest brands, including PepsiCo, Coca-Cola, Boots and General Mills, Laura recognised a pattern. Businesses often think they have a marketing problem when, in reality, they have a clarity problem.

Having spent two decades inside global businesses, Laura founded The Ripple Impact to bring world-class brand strategy and consumer insight to founders and growing businesses that deserve the same clarity as the world's biggest brands.

Today, she helps founders build the strategic foundation that makes every marketing and communication investment work harder. Before investing in websites, agencies, content, social media or advertising, she helps them uncover the story they're asking customers, investors and employees to believe.

Her philosophy is simple: Story First. Marketing Second.

Laura believes marketing is an amplifier. It doesn't create a great story, it amplifies whatever story is already there. The clearer your story, the harder your marketing works.

Known for combining boardroom-level strategic thinking with straight-talking storytelling, Laura helps founders articulate what makes them different, connect more powerfully with customers and build brands people understand, remember and choose.

Alongside her consultancy, Laura hosts The Ripple Impact Podcast, where she explores the ripple moments that have changed businesses, careers and lives through conversations with founders, CEOs, Olympians, international bestselling authors and business leaders.

Whether she's speaking on stage, running workshops or advising founders, Laura's mission remains the same: helping founders get their story straight before they spend another pound on marketing.