Laura Hadcroft

Onda Group

I co-founded Onda to give the fitness and wellness industry a proper finance department, one that actually understands the world gym owners, PTs, and studio founders operate in. We work with businesses across the UK, from bookkeeping to CFO strategy.

But the reason I started it comes back to a question I've been asking for years.

Most people in finance will tell you that value is money. I've spent years as the finance voice in PE-backed businesses, asking the question that rarely gets asked:

what is the human experience worth, and are we measuring it?

The number on the spreadsheet is a story about what happened three months ago. The real data lives in the room. In how your members feel when they walk through the door, the stories you tell them, and whether they come back.

The human experience in your studio, on your trail, in your class is not a soft metric. It is the thing that drives every number that matters.

I'm Laura Hadcroft. Fractional CFO, co-founder of Onda Group, and the finance voice of the health and wellness industry. I work across the full breadth of it: gyms, studios, personal trainers, sports clubs, yoga, outdoor movement, and massage therapy. Any business built around supporting communities to live in their bodies. The industry of health, not vanity.

My job is to help founders understand what they're actually building and build a financial strategy around that truth.

The people in this industry provide their members with high level coaching, programming, and support. They deserve the same in return. Finance leadership that helps them grow with intention, stay profitable, and build something that lasts.