Lisa Johnson

Lisa Johnson (That Strategy Co Ltd)

Lisa Johnson is a globally recognised Brand Strategist, keynote and Tedx speaker and Sunday Times Bestselling author who has built one of the UK’s most impactful personal brands in the business education space. Known for her bold honesty and no nonsense approach, Lisa has leveraged the power of brand led strategy to generate over $30 million in revenue in just seven years. With many features in the press, tv and radio including Forbes, BBC, Business Insider, and The Guardian, Lisa is regarded as a thought leader in her field. Her ability to turn bold vision into practical strategy has helped thousands of entrepreneurs worldwide build magnetic brands that scale with integrity.

A passionate advocate for impact led entrepreneurship, Lisa firmly believes that impact is the true bi-product of income. She teaches businesses how to lead with authenticity, helping them craft world class brands that stand out, not by being louder, but by being real. Lisa’s journey from growing up in social housing to becoming a multi millionaire business owner is a testament to her belief that success has nothing to do with where you start. Her groundbreaking podcast Making Money Online, which has surpassed half a million downloads, reflects her own brand, tackling taboo topics, championing transparency, and welcoming honest debate around the realities of entrepreneurship.

Lisa’s book, Make Money Online, became a Sunday Times Bestseller, further cementing her position as a go to expert for entrepreneurs seeking real results. She is set to deliver her first TEDx talk in June, speaking on the power of personal brand and purpose in modern business. Based in Bedfordshire, England with her husband and twin sons, Lisa spends as much time as possible travelling the world, a lifestyle she created through the very strategies she now teaches others.