Lisa Nederveen

DAYMADE

Lisa Nederveen is the Co-founder & COO of DAYMADE, a prize draw where players can win holidays, experiences and lifestyle prizes while also supporting good causes. Born in the Netherlands and based in London for over a decade, Lisa co-founded DAYMADE from scratch, leading everything from ideation and launch to building a team and scaling operations.

In 2019 the idea started to bring a fun & fair prize platform to the market. Today DAYMADE has planted 8 million+ trees, holds an Excellent rating on Trustpilot, and has been recognised in the FT's Top 1000 Fastest Growing Businesses in Europe and JP Morgan's Top 200 Female-Powered Businesses.

With 10+ years across startups, new markets, partnerships, and marketing, Lisa is passionate about building businesses that actually do some good in the world — and proving that profit and purpose don't have to be a trade-off.