Liz Barnes

Freshwipes

Liz Barnes is the founder and CEO of Freshwipes, the British personal-care brand making it possible to feel clean when having a shower isn't.

Founded in 2020, Freshwipes was inspired by a simple idea: everyone deserves to feel clean, comfortable and dignified, regardless of their circumstances. Today, the multi-award-winning brand helps hundreds of thousands of customers, from people recovering from surgery or living with limited mobility to carers, travellers and festival-goers.

Liz has grown Freshwipes from a start-up into a multimillion-pound, omni-channel business stocked by major UK retailers, while remaining focused on the customer problem that started it all: making everyday hygiene more accessible.