Luke Rawsthorn

Different Straights

For over 15 years, Luke Rawsthorn has supported leadership teams of complex, £multi-billion revenue organisations to turn finance and data into drivers of growth. With experience across multiple industries including film & media, infrastructure, semiconductors, travel, and FMCG, Luke has led transformations spanning data, performance metrics, dashboards and process redesign within a number of private equity-backed acquisitions.

Through Different Straights Finance, branded as "The Founder’s Accountant", Luke brings the same strategic expertise to ambitious founders, typically scaling businesses with £300k–£600k annual turnover. Different Straights offers a proactive, fresh approach for founders who want stronger numbers, optimised decisions and more freedom to build the lifestyles they deserve.

Expect practical insights on scaling, finance transformation and how big data and analytics can create an edge for your business.