Mark Tapscott

Longbow

"The world doesn’t need bigger numbers. It needs better experiences"

Mark’s unique record of launching and scaling automotive brands across Europe and the Middle East goes beyond the product. It’s about shaping culture.

At the crossroads of technology, sustainability and human connection, he has been fortunate enough to unite world-class teams with one mission: change how the Earth feels about sustainable fun!

With an interest in relentless innovation and a reputation for building brands from the ground up, Mark focuses on creating companies that endure, inspire and move people - in every sense of the word.

Changing how Earth feels about sports cars and making all cars lighter and better for people and our planet (at the Speed of Lightness™).