Maxine Laceby

Absolute Collagen

Maxine Laceby is the co-founder of Absolute Collagen, a company she established in 2017 with her daughter, Darcy Laceby. What began as a simple kitchen experiment with chicken bone broth quickly evolved into a successful business venture. Maxine’s extensive research into the beauty benefits of collagen for skin and health led to the creation of Absolute Collagen, a brand that has since become the UK’s fastest-growing collagen company.

With a perfected formula, Maxine has transformed Absolute Collagen into a much-loved supplement, gaining widespread recognition and winning numerous industry awards. Her entrepreneurial journey, which began at the age of 50, serves as an inspiring example that age is no barrier to success. Maxine’s belief in the power of possibility is reflected in the brand’s “Strong In Your Skin” campaign, which encourages people to embrace their potential and feel their best.

Maxine’s mission from the outset was to create a “daily dose of beauty” that helps people look and feel their absolute best. She has achieved this through the development of Absolute Collagen’s unique liquid marine collagen supplement, made from premium hydrolyzed marine collagen. It has become a daily essential for tens of thousands of loyal customers, known as “Absoluters.”