Melinda Nicci

Melinda Nicci is a multi-award-winning founder, board director, and sports and exercise psychologist working at the intersection of AI, technology, and wellness. She is Founder & Chair of Body Collective Group (Baby2Body and MBody), a NED at The ICE Network, Digital Director at UKactive, and a former NED of Team GB Olympics Snowsport. She advises technology businesses and consumer startups on growth and AI strategy, and is currently building Bella AI, an AI wellness coach set to revolutionise how women use health clubs. Her accolades include UK BAA Founder of the Year, a place on the Future 50 list for top women, and a longstanding position on the Top 100 Most Influential Women in Technology list. Melinda brings a performance psychology lens to leadership, innovation, and behaviour change, and speaks regularly at conferences and on radio and TV.