Niamh Power

Xero

With more than 24 years’ experience across brand, customer, partner and strategic marketing, Niamh is currently Head of Marketing, UK at Xero. Her background spans senior consultancy and strategy roles at AMV BBDO, TBWA London, Rufus Leonard and Frost & Sullivan, where she worked across brand strategy, customer insight, digital innovation, partnerships and strategic growth. This breadth of experience gives her a strong, practical perspective on how businesses can sharpen their proposition, build credibility and create the right conversations to open doors to larger opportunities