Nishma Patel Robb

Switched ON

Nishma Patel-Robb is a creator, broadcaster and founder. She built Switched ON, the media and advisory company that gives people confidence with AI.
A former Google and YouTube UK brand leader with 30 years across media, communications, brand and technology, she scaled Digital Garage to over a million people in the UK and helped launch Bard, now Gemini, here. She has been inside the company building this technology, and inside the rooms that have to use it. Which makes her hard to fool in either direction. Not by the hype, and not by the backlash.
She writes, she broadcasts, and she takes the work inside companies, moving people from overwhelmed to capable and curious, showing them what to automate, what to amplify and what to keep distinctly human.
Sharp, warm and unmistakably sparkly, Nishma's work starts with a simple truth:
You're Not Behind. Get Switched ON.