Pascale Ricchetti

Azori Studio

Pascale Ricchetti has spent over 15 years building brands, working with global names including Ralph Lauren, L’Oréal, Moroccan Oil, Jack Wills and The White Company. A brand strategist and creative director, she is now co-founder and Brand Director of Azori Studio, where she helps experts, founders and public figures build brands that do the selling for them. She is co-creator of the Fame Factor®️ Effect, a framework that pins down which of seven personal brand types someone can leverage to stand out and co-author of the forthcoming book of the same name. Pascale has keynoted AdCon, the UK’s No.1 marketing event, alongside Steven Bartlett and Sara Davies.