Paul Kelbie

incentifi

Paul Kelbie is the co-founder of incentifi, a self-funding behavioural rewards economy that turns everyday wellbeing habits into travel, experiences, and real financial value. An entrepreneur who previously built and ran his own recruitment business, Paul, along with his co-founder James Barrington-Madders, is now on a mission to tackle the £150bn annual cost of poor employee health to the UK economy. They recently closed a £150K pre-seed round with backing from ex-Deliveroo and Bioniq COO James Hardy, signed Healf as a brand partner, and are now preparing for their official launch.