Pauline Paterson

Dr.PAWPAW

Pauline Paterson is a distinguished entrepreneur and beauty expert, with over 25 years’ experience in the hair and beauty industry. She is the Co-founder of Dr.PAWPAW, a global multi-award winning, multipurpose lip and skincare brand with sustainability at its heart, active in 20 countries. Pauline started her career in Australia as a hairdresser and in 1999 won the national Wella Professionals Australia Shades of the World award and a ticket to London. She worked as a professional colour technician for the next four years until Wella and Procter and Gamble spotted her skill and talent and offered her a role at the Wella World Studio, London. Pauline headed up national colour education from Wella and travelled the country teaching advanced colour skills, launching new trends and supporting some of the biggest names in the business.

Pauline worked closely on new colour development and launched many new products with the Wella team. In 2013 alongside her husband Johnny, Pauline launched her own brand Dr.PAWPAW with just £20,000 of their own money. Pauline has won awards globally both for Dr.PAWPAW and for her individual achievements. Notably, she was named the 2021 Aphrodite Winner of the very prestigious NatWest Everywoman Awards. She is a UK London Export Champion, as appointed by the Department of Trade UK, Gov+ for her success in exporting globally.

Today, Pauline is a champion of women in business and, despite her demanding schedule leading Dr.PAWPAW, she still finds time to support other female entrepreneurs.