Rebecca Hirst

Rebecca Hirst is the Global Marketing Leader at EY, where she oversees brand, marketing, and communications across the firm’s international network. She plays a central role in shaping how EY shows up in the market, strengthening its global positioning and contributing to its recognition in leading brand rankings. Her leadership combines strategic clarity with a strong instinct for storytelling and influence.

Her journey into senior leadership has been a series of interesting and unexpected left turns. Growing up in Sheffield, getting free school meals, she often speaks about how gut instinct, determination, and self-belief have shaped her career. That perspective continues to inform her leadership style today.