Rowena Bird

Lush

Drawn to the beauty industry from an early age, Rowena trained and qualified as a beauty therapist before fortuitously joining the creators of Lush in their small manufacturing company at the time, Constantine and Weir (C&W). The team has been together ever since.

Co-founding Lush in 1995, Ro has held many roles within the business, ranging from opening stores and training on customer service standards to overseeing Lush’s expansion with business partners and coining the term “creative buying.”

It’s this concept that inspires Lush’s team of ethical buyers, who are responsible for sourcing all the raw materials and establishing direct relationships with farmers. Ro is passionate about pioneering new materials and methods to create compostable, recyclable, or refillable packaging where necessary, and going naked where it’s not.