Sam White

Stella Insurance

Sam White is the multi-award-winning Founder of Freedom Services Group and Global Founder of Stella Insurance Australia (Chair and CEO respectively). Stella is a female-centric motor insurance business that’s unapologetically led by women and designed for women with offices in Cheshire, England and Sydney, Australia.
You can follow her on LinkedIn and Instagram, find her as a guest co-host on BBC Radio 4’s ‘Toast’, or tune into her very own show with Radio 4 where she hosts ‘Dough’ to discuss the business behind profitable everyday products and where the smart moneys going next. Sam is a regular business commentator in media and can be found discussing current business affairs on BBC’s Morning Live and Wake Up To Money plus, Live with Ian King on Sky News.
Sam cares passionately about diversity, equality, innovation and above all, making business human. Motivated by a desire to change the insurance industry for the better, Sam is a vocal advocate for levelling the playing field for women and championing female leaders within the industry.
In addition to being a successful entrepreneur, Sam is a mum of two and married to Jennie, a divorce coach and children’s book author promoting diversity in children’s reading and play.