Samantha Thurlow

In Collaboration

Sam Thurlow is the founder of In Collaboration, an award-winning business support agency and strategic partner helping ambitious founders and growing businesses scale with less overwhelm and burnout. With expertise across strategy, marketing, design and operations, In Collaboration provides joined-up support that helps businesses make better decisions, strengthen how they work and grow sustainably without needing to build a large in-house team.

Having experienced both business failure and burnout herself, Sam is passionate about challenging the endless ‘shoulds’ of entrepreneurship. Her approach focuses on cutting through conflicting advice, questioning the supposed ‘right way’ to grow and helping leaders build businesses around what actually works for them, their teams and their customers.