Sara Stokes

SKN TO SKN

Sara Stokes: The Visionary Behind SKN TO SKN

With a mission to redefine pregnancy skincare, Sara Stokes is the force behind SKN TO SKN – the category-first brand she founded to provide safe, effective, and science-backed skincare solutions for women trying to conceive, pregnant, postpartum or breastfeeding. A proud mother of two, Sara’s journey into the world of skincare was driven by personal experience fuelling a deep desire to close a crucial gap in the industry.

Having spent 15 years in the whirlwind world of music – managing high profile talent including Arctic Monkeys, Fontaines D.C and Miles Kane – Sara made the life-changing decision to leave the career she loved, motivated by her struggle to source safe pregnancy skincare that performed.

Realising her risky product usage (retinol included) six months into her first pregnancy was a turning point. Thereafter – baffled by the lack of awareness, clear safety information, and sophisticated solutions available – Sara was determined to make a change. She immersed herself in skincare research, consulting with dermatologists, cosmetic chemists, and industry experts to develop products that prioritise safety without compromising results. With a toddler and baby in tow, SKN TO SKN was born: a line women can trust during one of the most transformative times of their lives.

With every formula meticulously crafted to be free from unsuitable ingredients or questionable additives, while laced with trusted actives in safe levels, the range ensures new mothers can care for their skin with confidence. But beyond the products, Sara wants SKN TO SKN to define a movement for empowerment in beauty. As passionate about education and community as she is product development, Sara is fostering a space that is supportive and understanding of women’s needs.

As SKN TO SKN grows, Sara remains committed to innovation and integrity, proving that wherever someone is on their early motherhood journey, they needn’t choose between safet