Sophie Liard

The Folding Lady

Sophie Liard is the entrepreneur, author and content creator behind The Folding Lady, a global brand she has grown into a seven-figure business with a community of more than five million people worldwide.

Sophie began her career at just 16 as a sales assistant at House of Fraser. Over the next 15 years, she worked her way through the business to manage teams and multi-million-pound departments, developing an in-depth understanding of retail, e-commerce, consumer behaviour and what drives people to buy.

When Covid hit in 2020, Sophie began sharing educational folding videos on TikTok. The content quickly gained millions of views and became the foundation for The Folding Lady. What started with practical videos filmed at home has since developed into an international content and affiliate marketing business.

Today, Sophie works with some of the world’s leading brands, including Amazon, British Airways, Marks & Spencer, Adidas, Stitch Fix, On the Beach and Albion Fit. Combining her retail experience with an understanding of digital audiences and social commerce, her content and partnerships have helped generate tens of millions of pounds in revenue for brands, while The Folding Lady has grown into a seven-figure annual turnover business with continued year-on-year growth.

Sophie is also an internationally published author, with The Folding Lady: Tools & Tricks to Make the Most of Your Space & Find After Value in Your Home published across the UK, US and Europe. She has appeared on television on both sides of the Atlantic, including This Morning, Good Morning America and Live with Kelly & Mark.

Today, Sophie’s work extends beyond home organisation into the wider lifestyle space. Through her personal brand, Sophie Liard, she also works with brands to help them better understand and navigate the influencer and affiliate marketing industry, while mentoring creators to develop their platforms, commercial strategies and build sustainable businesses.