Steve Phillips

CEOFriend

Steve has just launched CEOfriend.ai. CEOfriend gives you AI-powered advisors across your business in areas such as finance, marketing, strategy and growth. They are all focussed on your business, updated with your data and available whenever you need them. We can give you great advice, write your board pack or investor deck, take the worry out of your finances and help you prioritise key action points to make sure your company succeeds.

Steve's day job is the Founder, Chair and Chief Innovation Officer of Zappi. Zappi is a pioneering technology company in the Insights world that empowers companies globally with the data and insight to inspire and validate their ideas. Zappi has been using AI since it's inception but has recently led the way in using new models to extract more insight and value from research data and Steve has focussed a lot of his time in building these new AI first capabilities.

Steve is also the co-author of the Amazon No.1 bestselling book “The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage”. Written with Ryan Barry along with Stephan Gans and Kate Schardt from PepsiCo, this book aims to empower organizations to overcome market research challenges and achieve true consumer-centricity by predicting changes in consumer behavior before they happen.

In his spare time Steve is passionate about helping to move the world of insights onto a fully sustainable pathway. He is Chair of the MRS Sustainability Council and also works with ESOMAR to help embed sustainability into the world of research.

He has lived in and worked across 4 continents and continues to focus on international research. He is also a published specialist on Behavioural Economics and his work on the impact this thinking has on market research won the ESOMAR Best Paper award. He has also won the ‘Best New Thinking’ award at the MRS Conference, is a recipient of both the ARF Great Minds certificate and the UK industries Innovation award.

Specialties: Using AI to automate and improve the power of market research.