Steve Willicott

Uncle Matt's Hats

Steve Willicott founded Uncle Matt's Hats, a UK-based purpose-driven apparel brand, in memory of his brother Matt, who died by suicide. The company sells premium baseball caps designed to spark open conversations about men's mental health, donating a portion of profits to mental health charities like Chasing the Stigma. A proactive innovator with the ability to overcome complex business challenges and make company critical decisions. Possesses a good strategic appreciation and vision and a capability of building and implementing sophisticated plans. Over 20 years experience in the fast changing e-commerce industry with a specialism in digital marketing. Has extensive experience in leading high-level operational initiatives, including infrastructure design, process reengineering and system development. Possesses a flair for the development of company direction, proposition and strategy.