Tariq Peters

Four Stages of Brand Authority

Tariq Peters is a Brand Authority Strategist and founder of Follow The Phases, where he helps founder-owned fractional CFO and FD practices turn private credibility into recognised authority through the P.H.A.S.E.S.® Brand Authority System, which he created.

He is also the founder of Four Stages of Brand Authority, the educational framework that helps founders and expert service providers turn valuable work into recognised, trusted, sustainable authority.

A CIPR Accredited PR Practitioner and PRWeek UK 30 Under 30 honouree, Tariq has been a judge for both the PRWeek UK Awards and the CIPR Excellence Awards, and is building his own brand authority agency in public, testing every stage of his methodology on his own business before he teaches it to anyone else.