Todd Sullivan

Exit Wise

Todd Sullivan is a serial tech entrepreneur and former professional hockey player who has built and sold four companies. Today, he leads Exitwise.com, an M&A advisory platform that helps business owners assemble elite, industry-specific teams of investment bankers, Exited Founders, and deal experts to maximize the value of their exit.

Todd’s entrepreneurial track record includes co-founding CrowdZone, which was acquired by CBS Local, and co-founding Betterfly, which was acquired by Microsoft through a merger with TakeLessons. Both M&A transactions are proof of Todd's ability to build high-growth consumer technology and integrate it into major media and software ecosystems.

After selling his last ecommerce company, SpiritShop.com, in 2015, Todd shifted his focus to educating founders on the M&A process and guiding them through the most important transaction of their lives. As CEO and Managing Partner of Exitwise, Todd advises founders in SaaS, eCommerce, SportsTech, FinTech, and more by helping them strengthen financial integrity, unlock value, build strategic partnerships, position for premium exit values, and assemble world-class M&A advisory teams.

A Yale graduate with an MBA from the University of Michigan Ross School of Business, Todd brings a founder-first mindset to every conversation.