Zac Froud

ADVCY

Zac Froud is the founder of advcy.ai and a global marketing leader who has spent 20 years at the intersection of culture, technology and human behaviour.

Across Disney, Universal Music, Coinbase and Warner Music, Zac has helped shape global brands and build communities around some of the world’s most influential artists. Most recently, he led global marketing strategy at Warner Music, working with artists including Dua Lipa, Ed Sheeran and Charli xcx. In 2025, he was named one of Billboard’s Global Power Players.

He founded advcy.ai after seeing the same problem everywhere: it has never been easier to gather an audience, yet it remains remarkably difficult for the right people inside it to find each other.

The internet solved reach. It still has not solved belonging.

advcy.ai is building the relationship layer for events, brands and communities. Working through the channels people already use, it gives every attendee or member a personal concierge that guides them towards the people, ideas, content and opportunities most relevant to them.

The ambition is not to automate community, replace human contact or create another destination people have to join. It is to reduce the distance between people, raise the quality of chance and help temporary moments become lasting relationships.

Zac writes and speaks about the shift from broadcast to belonging, the move from attention to advocacy and the responsibility to build technology that strengthens rather than replaces human connection.

As AI reshapes how we communicate, create and connect, his work explores how technology can create better conditions for recognition, ideas and serendipity.

The best thing technology can do online is give people a reason to meet offline.