Ruby is the founder of WUKA, a sustainable period pants brand that aims to eradicate period shame, encourage inclusivity, body positivity and the conversation surrounding such taboo topics, whilst facing the ongoing challenge of period poverty. WUKA’s audience is anyone who has a period, from all ages and they also help postpartum bleeding mothers, and also those with slight incontinence. WUKA’s designs are made from sustainable fabrics: from Tencel, GOTS Organic Cotton to recycled nylon and they also have a carbon neutral range.