Simon Woodrofe OBE is the founder of YO! Sushi. Woodroffe left school at the age of 16 and spent the next 30 years in the entertainment business.

His production companies in London and Los Angeles designed and staged concerts for many artists during the ’70s and ’80s including The Moody Blues, Madness, Rod Stewart, Stevie Wonder and George Michael.

In the 90s, Simon went into television. He spearheaded the development of television deals to show huge international rock concerts worldwide, including Nelson Mandela concerts, shows for Amnesty International and the Prince’s Trust concerts.

In 1997, Simon Woodroffe founded YO! Sushi – a conveyor belt sushi bar. The concept was to make eating a complete entertainment experience and featured call buttons, robot drinks trolleys and Japanese TV. The first restaurant opened on London’s Poland Street and became an overnight phenomenon. Today it continues to expand both at home and abroad.