Working with Family: The Absolute Collagen Journey

Working with Family: The Absolute Collagen Journey” at Ideas Fest is a heartfelt exploration into how a mother-daughter duo, Maxine and Darcy Laceby, turned a personal art project into Absolute Collagen, a celebrated national brand leading the beauty and wellness industry. This session offers a behind-the-scenes look at their entrepreneurial adventure, starting from Maxine’s kitchen table after a life-changing decision to pursue fine art at university alongside Darcy’s food development studies.

They’ll talk about the serendipitous moment when Darcy’s university project, “Dare To Go Bare,” highlighting the journey towards self-acceptance and the power of natural beauty, intersected with Maxine’s exploration into the benefits of liquid collagen. This sparked the creation of a business that champions the possibility of transformation at any age, harnessing the power of the most concentrated marine collagen on the market.

This session is for anyone intrigued by the dynamics of family-run businesses. Learn how Absolute Collagen has become a beacon of authenticity, empowerment, and excellence, making a significant mark in the lives of thousands.