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Meet the maker
Kersty Lorton
Kersty Lorton is the founder of Kerlora, a premium athleisure brand inspired by her personal journey with health anxiety and the positive impact movement has had on her wellbeing. A packaging consultant with more than 24 years of experience and a mother of three, she created Kerlora to offer thoughtfully designed, high-quality athleisure that empowers everyday women to move with confidence, comfort and purpose.
Why did you start?
Born out of a real life need and love for movement, Kerlora redefines athleisure for the everyday woman. Intentionally designed with the real body in mind, each and every Kerlora piece has been built beyond the aesthetic, taking functionality, performance and versatility into consideration. Dedicated to empowering the woman balancing the demands of everyday life, Kerlora fills the gap within the athleisure market for a relatable brand delivering premium high performance wear. Many major brands focus on a visual aesthetic and fail to acknowledge the daily experiences of women navigating careers, families and personal lives. Kerlora solves this by providing high quality athleisure centred around a brand story that connects with the reality of the community.
This next chapter is all about growth. Growing the business. Growing our community. Growing our reach. Creating exciting new collaborations. Getting KERLORA in front of more women. And building the brand into something much bigger than I first imagined. There are some really exciting conversations happening behind the scenes right now, with new opportunities, partnerships and collaborations that I can’t wait to share with you. KERLORA is still a young brand, but the vision has always been much bigger than simply creating clothes. It’s about building a brand that women want to be part of. And now, we’re ready to take it to the next level. The next chapter starts here.
